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Any Port in a Storm :: Neon Lights :: Screening Room :: Progressive advertising
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AuthorTopic: Progressive advertising (Read 1,035 times)
kerouac2
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Progressive advertising
« Thread Started on Jun 18, 2010, 7:25pm »		[Quote]
I rarely have much good to say about McDonald's, but they do some really good commercials in France, perhaps because there is no mention of the food.

Is anybody else doing good commercials that promote something other than their product?



Renault is also doing some good commercials -- here is some granddaughter/grandmother bonding. "You like strawberries now?"

« Last Edit: Jun 18, 2010, 7:26pm by kerouac2 »Link to Post - Back to Top  IP: Logged
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Re: Progressive advertising
« Reply #1 on Jun 19, 2010, 6:00am »		[Quote]
The French McDonalds ad received a lot of press in the US. The oil spill probably kept it from being a lightening rod.

I thought the Renault ad was cute. Unless, of course, it was my mother and daughter in that car. :D :P

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Re: Progressive advertising
« Reply #2 on Jun 20, 2010, 4:51pm »		[Quote]
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Re: Progressive advertising
« Reply #3 on Jun 20, 2010, 9:24pm »		[Quote]
My current perceptions on "feel good" advertising are washed in cynicism as i'm currently reading the old Naomi Klein book "No Logo".

:-X
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Re: Progressive advertising
« Reply #4 on Jun 21, 2010, 11:27am »		[Quote]
Well obviously, but it's better than the "buy! buy! buy! new & improved!" in-your-face crap.
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Re: Progressive advertising
« Reply #5 on Oct 13, 2010, 7:48pm »		[Quote]
I generally hate insurance companies, but the commercials for CNP are always stunning, showing different eras, generations, times of life, and they really make you wish that a reputable insurance company could be your partner in life.

They use the same music every time, so it makes anybody in France think of the insurance company instantly.

Here are 5 of the commercials combined into one video:

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Re: Progressive advertising
« Reply #6 on Oct 31, 2010, 7:09am »		[Quote]
This isn't exactly "progressive" but I think it is quite clever when you can advertise two products at the same time. Burger King pulled out of France in 1997, but people have not forgotten it...

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Re: Progressive advertising
« Reply #7 on Nov 21, 2010, 11:58am »		[Quote]
Former football idol Eric Cantona plays the role of a real estate agent for the Fondation Abbé Pierre.

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Re: Progressive advertising
« Reply #8 on Dec 16, 2010, 9:48pm »		[Quote]
"Before {I got these cool new glasses}, I used to be shy."

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Re: Progressive advertising
« Reply #9 on Dec 16, 2010, 10:33pm »		[Quote]
Maybe he was just picky. Before he got the glasses, he didn't know whether the girl was cute or not.
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Re: Progressive advertising
« Reply #10 on Apr 26, 2011, 11:07am »		[Quote]
Not really progressive but a joy to watch.

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Re: Progressive advertising
« Reply #11 on Apr 26, 2011, 9:26pm »		[Quote]
I think the images of this commercial are exceptional, but it is a real shame that it is for a completely traditional bank. "Team spirit" my ass!


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Re: Progressive advertising
« Reply #12 on May 12, 2011, 7:48pm »		[Quote]
This commercial is constantly shown on the "video bloopers" shows in France although of course it is not a blooper at all, just a commercial from the incredible Dutch.

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Re: Progressive advertising
« Reply #13 on May 15, 2011, 11:16am »		[Quote]
After a year or so of Nicole Kidman, Schweppes in France is now selling us their sodas with Uma Thurman.

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Re: Progressive advertising
« Reply #14 on Oct 15, 2011, 5:13am »		[Quote]


« Last Edit: Oct 15, 2011, 5:15am by kerouac2 »Link to Post - Back to Top  IP: Logged
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Re: Progressive advertising
« Reply #15 on Oct 16, 2011, 2:21am »		[Quote]
Thank you for those, Kerouac. I was wondering: water? very shallow water? It's fine to see someone realize a vision like that, with a lot of help.
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Re: Progressive advertising
« Reply #16 on Oct 16, 2011, 5:16am »		[Quote]
Yes, I thought it was water, too, until I saw how it was filmed.
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Re: Progressive advertising
« Reply #17 on Oct 16, 2011, 8:39am »		[Quote]
Rather incredible LG ad on a building in Berlin

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Re: Progressive advertising
« Reply #18 on Oct 19, 2011, 5:33pm »		[Quote]
For the last year or so, Opel has been doing its French commercials in German, to underline the wonderful quality of German products. It is actually a very good angle.

Here is one of many:



However, Renault has now riposted with its own commercial in "German"!



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Re: Progressive advertising
« Reply #19 on Nov 1, 2011, 7:41pm »		[Quote]
This commercial is delightful.

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Re: Progressive advertising
« Reply #20 on Jan 18, 2012, 7:44am »		[Quote]
The Wimpy Braille burger in South Africa

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Re: Progressive advertising
« Reply #21 on Jan 18, 2012, 11:17am »		[Quote]
Delighful commercial! I wonder if they are putting on the sesame seeds at all their outlets... I'd like to go over and give their oven a clean ;)
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Re: Progressive advertising
« Reply #22 on Mar 11, 2012, 4:50pm »		[Quote]
Cartier clearly spared no expense for its new advertising film. This one is being shown in the cinemas at the moment.

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