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May 24, 2013, 10:13am

Any Port in a Storm :: Neon Lights :: Screening Room :: Post Message

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Posted by kerouac2 on Jun 18, 2010, 7:25pm

I rarely have much good to say about McDonald's, but they do some really good commercials in France, perhaps because there is no mention of the food.

Is anybody else doing good commercials that promote something other than their product?

Renault is also doing some good commercials -- here is some granddaughter/grandmother bonding. "You like strawberries now?"

Posted by cristina on Jun 19, 2010, 6:00am

The French McDonalds ad received a lot of press in the US. The oil spill probably kept it from being a lightening rod.

I thought the Renault ad was cute. Unless, of course, it was my mother and daughter in that car.

Posted by kerouac2 on Jun 20, 2010, 4:51pm

Posted by fumobici on Jun 20, 2010, 9:24pm

My current perceptions on "feel good" advertising are washed in cynicism as i'm currently reading the old Naomi Klein book "No Logo".

:-X

Posted by kerouac2 on Jun 21, 2010, 11:27am

Well obviously, but it's better than the "buy! buy! buy! new & improved!" in-your-face crap.

Posted by kerouac2 on Oct 13, 2010, 7:48pm

I generally hate insurance companies, but the commercials for CNP are always stunning, showing different eras, generations, times of life, and they really make you wish that a reputable insurance company could be your partner in life.

They use the same music every time, so it makes anybody in France think of the insurance company instantly.

Here are 5 of the commercials combined into one video:

Posted by kerouac2 on Oct 31, 2010, 7:09am

This isn't exactly "progressive" but I think it is quite clever when you can advertise two products at the same time. Burger King pulled out of France in 1997, but people have not forgotten it...

Posted by kerouac2 on Nov 21, 2010, 11:58am

Former football idol Eric Cantona plays the role of a real estate agent for the Fondation Abbé Pierre.

Posted by kerouac2 on Dec 16, 2010, 9:48pm

"Before {I got these cool new glasses}, I used to be shy."

Posted by bixaorellana on Dec 16, 2010, 10:33pm

Maybe he was just picky. Before he got the glasses, he didn't know whether the girl was cute or not.

Posted by kerouac2 on Apr 26, 2011, 11:07am

Not really progressive but a joy to watch.

Posted by kerouac2 on Apr 26, 2011, 9:26pm

I think the images of this commercial are exceptional, but it is a real shame that it is for a completely traditional bank. "Team spirit" my ass!

Posted by kerouac2 on May 12, 2011, 7:48pm

This commercial is constantly shown on the "video bloopers" shows in France although of course it is not a blooper at all, just a commercial from the incredible Dutch.

Posted by kerouac2 on May 15, 2011, 11:16am

After a year or so of Nicole Kidman, Schweppes in France is now selling us their sodas with Uma Thurman.

Posted by kerouac2 on Oct 15, 2011, 5:13am

Posted by lola on Oct 16, 2011, 2:21am

Thank you for those, Kerouac. I was wondering: water? very shallow water? It's fine to see someone realize a vision like that, with a lot of help.

Posted by kerouac2 on Oct 16, 2011, 5:16am

Yes, I thought it was water, too, until I saw how it was filmed.

Posted by kerouac2 on Oct 16, 2011, 8:39am

Rather incredible LG ad on a building in Berlin

Posted by kerouac2 on Oct 19, 2011, 5:33pm

For the last year or so, Opel has been doing its French commercials in German, to underline the wonderful quality of German products. It is actually a very good angle.

Here is one of many:

However, Renault has now riposted with its own commercial in "German"!

Posted by kerouac2 on Nov 1, 2011, 7:41pm

This commercial is delightful.

Posted by kerouac2 on Jan 18, 2012, 7:44am

The Wimpy Braille burger in South Africa

Posted by tod2 on Jan 18, 2012, 11:17am

Delighful commercial! I wonder if they are putting on the sesame seeds at all their outlets... I'd like to go over and give their oven a clean

Posted by kerouac2 on Mar 11, 2012, 4:50pm

Cartier clearly spared no expense for its new advertising film. This one is being shown in the cinemas at the moment.


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