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Post by onlymark on Jun 14, 2010 13:15:58 GMT
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Post by bixaorellana on Jun 14, 2010 16:32:15 GMT
I'm impressed! You only see covered bus stops here on major paved roads, and even that is a rare sight. I notice all the roof lines are the same. Are the shelters put up by those companies whose advertising is shown, or does the government provide the shelter and the companies buy ad space?
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Post by Deleted on Jun 14, 2010 16:36:20 GMT
I think the roofs are great when you have to wait for the bus for 8 hours.
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Post by onlymark on Jun 14, 2010 18:12:12 GMT
They're a standard bus shelter put up by what was then the government, as it seemed to function in the way that governments do, then the space is sold/rented for advertising.
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Post by Deleted on Jun 14, 2010 18:21:31 GMT
Are you sure? In France, all of the bus stops are completely paid for and maintained by the advertising companies (usually JC Decaux). Considering how I see the JC Decaux logo just about everywhere I go in the world, I can't imagine governments paying for bus shelters, even though I can see that there is not the 'JCD' touch on these.
Then again, I guess if the government owns the bus shelters, it is easier to collect the bribes.
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Post by onlymark on Jun 14, 2010 19:10:03 GMT
I think France would be the exception rather than the norm then. I can't imagine it being the same in the UK or Germany where I have experience of living. It's actually the local authorities, as you would expect, who erect and maintain the bus shelters, then sell the space for advertising. Maybe we could ask our forum members from around the world to have a look at theirs when they are passing and see if they can see the JCD logo. I expect it's not that widespread at all.
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Post by Deleted on Jun 14, 2010 19:27:44 GMT
Well, I have seen it in San Francisco, Singapore, Jakarta, London, New York, Atlanta, Bangkok, Amsterdam, Brussels and many other places, so who knows? Oh, I just looked up the Wiki on it -- It currently operates in more than 54 countries, 165 airports and has approximately 8900 employees; its advertising reaches 175 million people every day.Here is their own website: www.jcdecaux.com/en/Considering the population of the world, that is not a very large number at all. The main competition is from Clear Channel, but that company is more interested in its censored radio stations than in "urban furniture."
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Post by onlymark on Jun 14, 2010 20:15:44 GMT
From their web site - "In 1964, Jean-Claude Decaux invented the concept of “street furniture”, a solution combining public service with advertising efficiency. Lyons was the first city of more than 100,000 inhabitants to be equipped with bus shelters, free of charge. Today, with 125,000 bus shelters installed in 31 different countries, the concept has embraced the entire planet."This worries me for some reason. It's not just the bus shelters but the whole idea of all the things they've built to put advertising on, information boards, toilets, pillars etc. Just think if one day, like in a sci fi film, they start pumping out messages for a nefarious purpose. But messages you can't normally see, but they act on your brain like supposed subliminal ones. A bit like this film - www.imdb.com/title/tt0096256/
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Post by Deleted on Jun 14, 2010 20:42:39 GMT
Actually, it seems to be working out pretty well, but what scares me is the power of advertising, because the city of Paris makes them pay for all of the bus stops, directional signs, map boards, public toilets and also the incredibly expensive municipal bike scheme, and every time they force JC Decaux to reduce the advertising space. However, the 21st century has brought with it new advertising techniques -- the street advertising and billboards are now all rotating 4 different messages per minute, and the metro stations (not controlled by JC Decaux but by a different company) are full of plasma screens instead of paper posters showing all sorts of animated advertising messages, many of which contain flashcodes for idiots with mobile devices to download even more advertising.
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Post by hwinpp on Jun 15, 2010 9:13:41 GMT
In Germany as Mark said. Hanover, where I lived, decided they need artisty bus stops, I couldn't believe it... Here's the one designed by Allessandro Mendini in the red light area Here's the one by Frank Gehry in front of the Veterinary University And here's one on the artificial lake which nobody ever sees at night because the area is deserted, by Heike Mühlhaus. And the city is heavily in debt of course with people complaining about lack of this or that but then literally millions are wasted on this kind of junk. I think those bus stops in Zimbabwe would have done the job as well.
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Post by gertie on Jul 7, 2010 23:31:43 GMT
Now you have me wondering about the bus shelters in Dallas. Although they are rather uncommon, I still rather suspect DART builds them and just sells the ad space. In the little town I lived in as a youngster, some of the school bus stops had shelters provided by a group of local businessmen which they of course plastered with ads for their businesses. Here we just have benches at the local park with ads. I read in the paper apparently the City bpught the benches and installed them, then they sold ad space on them for an amount = to this expense. The advertisers provided the signs and they stay on the benches as long as the benches last. Given they are made of some sort of fiberglass, they last quite a long time, and we have several in local parks and around downtown with advertisements for businesses which no longer exist. I commented once I wondered they didn't go ahead and just resell the space, but was told they didn't originally provide for this in the contracts so that will only happen when they put in the replacements.
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Post by Deleted on Jul 8, 2010 14:46:28 GMT
When I was little, benches in every American town seems to always advertise funeral homes. I guess it was because it was mostly old people sitting on the benches.
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