Just read an article about being an absentee landlord & one part meshed with this thread:
It's amazing how big of a difference having really nice pictures of your space can make. A few months ago I ran an informal experiment (as research for another project) where I listed my apartment for rent on craigslist. They were both the same price, in the same area. One listing had really nice pictures taken with a high quality dslr and wide angel lens and the other had badly lit pictures taken with my iPhone. The listing with the nice pictures got 10x the emails.source
Of course some of the pics in the OP link were professionally taken, the better to capture every horrifying detail.