Paris Fashion Week - Koché fashion show
Sept 28, 2016 17:09:00 GMT
Post by Deleted on Sept 28, 2016 17:09:00 GMT
I stumbled across this yesterday evening on my way to something else. There were a bunch of people waiting around the Forum des Halles, so I felt compelled to find out what they were waiting for. My curiosity was quickly rewarded, because the Koché fashion show began just a few minutes later. We have all seen at least snippets of this sort of event on television with the models looking angry and/or aloof and walking as though there are in a great hurry (this of course is to make the fabric move around voluptuously if possible). I had to look up Koché, and the articles concerning the event also informed me that Fashion Week started yesterday. Normally it goes completely unnoticed by people like me.
It turns out that Koché is a new brand started by designer Christelle Kocher. This is the sort of thing that I read in the press.
Whatever... I was quite amused, however, by the concept of a fashion show taking place in the middle of ordinary shopping crowds, many of whom were completely unaware that they were sometimes getting in the way. There were a few staff people trying to channel people through the gaps, but they were not always successful. For the designer, it was definitely a plus to use a shopping mall for exposure since everybody interested could see the show and not just the VIPs. And the models had a huge area to walk through instead of just the usual tiny runway.
So here is what I saw yesterday.
And here are a few more stills of the event. First, waiting for it to start... (when I still didn't know what I was waiting for)
Then the models started filtering down one of the escalators.
I read that some of the models were top professionals, others had been recruited out of shops that very afternoon, and one was just a neighbour of the designer.
I'm not sure if most of this stuff can really be considered "streetwear" which is its official label.
After they had made about 5 circuits around the Canopée, they of course stopped for the photo call.
And then they and the crowd dispersed.
I saw a few of the official fashionistas waiting for their limousines.
Definitely not my world!
It turns out that Koché is a new brand started by designer Christelle Kocher. This is the sort of thing that I read in the press.
Christelle Kocher is at a pivotal moment in her career. When Paris Fashion Week kicks off on September 27, the designer of French label Koché will stage her first ever runway show — on the same day as Jacquemus and Anthony Vaccarello — no small feat for a brand with only two seasons under its belt. “I hope it’s going to look like a big birthday party,” Kocher says.
Koché’s urban, easy-wearing separates are made from embellished fabrics more commonly associated with luxury, executed using techniques traditionally applied to haute couture. “This was the starting point and essence of Koché. I’m bringing together special craftsmanship with really urban, practical sportswear,” says Kocher.
Kocher's unique vision has attracted much attention for her one-year-old label. This year, Koché earned a spot as one of 26 semi-finalists for the second annual LVMH prize, amongst Faustine Steinmetz, Huishan Zhang and eventual winners Marques D’Almeida. The brand has also attracted orders from influential retailers across the world, including Maxfield in Los Angeles, Ikram in Chicago, Montaigne Market in Paris, and Maria Luisa in Paris, Beijing and Qatar. “When you’re young, you’re independent — you need support,” says Kocher.
Koché’s urban, easy-wearing separates are made from embellished fabrics more commonly associated with luxury, executed using techniques traditionally applied to haute couture. “This was the starting point and essence of Koché. I’m bringing together special craftsmanship with really urban, practical sportswear,” says Kocher.
Kocher's unique vision has attracted much attention for her one-year-old label. This year, Koché earned a spot as one of 26 semi-finalists for the second annual LVMH prize, amongst Faustine Steinmetz, Huishan Zhang and eventual winners Marques D’Almeida. The brand has also attracted orders from influential retailers across the world, including Maxfield in Los Angeles, Ikram in Chicago, Montaigne Market in Paris, and Maria Luisa in Paris, Beijing and Qatar. “When you’re young, you’re independent — you need support,” says Kocher.
Whatever... I was quite amused, however, by the concept of a fashion show taking place in the middle of ordinary shopping crowds, many of whom were completely unaware that they were sometimes getting in the way. There were a few staff people trying to channel people through the gaps, but they were not always successful. For the designer, it was definitely a plus to use a shopping mall for exposure since everybody interested could see the show and not just the VIPs. And the models had a huge area to walk through instead of just the usual tiny runway.
So here is what I saw yesterday.
And here are a few more stills of the event. First, waiting for it to start... (when I still didn't know what I was waiting for)
Then the models started filtering down one of the escalators.
I read that some of the models were top professionals, others had been recruited out of shops that very afternoon, and one was just a neighbour of the designer.
I'm not sure if most of this stuff can really be considered "streetwear" which is its official label.
After they had made about 5 circuits around the Canopée, they of course stopped for the photo call.
And then they and the crowd dispersed.
I saw a few of the official fashionistas waiting for their limousines.
Definitely not my world!
