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Post by Deleted on Jun 18, 2010 19:25:38 GMT
I rarely have much good to say about McDonald's, but they do some really good commercials in France, perhaps because there is no mention of the food.
Is anybody else doing good commercials that promote something other than their product?
Renault is also doing some good commercials -- here is some granddaughter/grandmother bonding. "You like strawberries now?"
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Post by cristina on Jun 19, 2010 6:00:57 GMT
The French McDonalds ad received a lot of press in the US. The oil spill probably kept it from being a lightening rod. I thought the Renault ad was cute. Unless, of course, it was my mother and daughter in that car.   |
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Post by Deleted on Jun 20, 2010 16:51:06 GMT
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Post by fumobici on Jun 20, 2010 21:24:10 GMT
My current perceptions on "feel good" advertising are washed in cynicism as i'm currently reading the old Naomi Klein book "No Logo".  |
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Post by Deleted on Jun 21, 2010 11:27:30 GMT
Well obviously, but it's better than the "buy! buy! buy! new & improved!" in-your-face crap.
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Post by Deleted on Oct 13, 2010 19:48:45 GMT
I generally hate insurance companies, but the commercials for CNP are always stunning, showing different eras, generations, times of life, and they really make you wish that a reputable insurance company could be your partner in life.
They use the same music every time, so it makes anybody in France think of the insurance company instantly.
Here are 5 of the commercials combined into one video:
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Post by Deleted on Oct 31, 2010 7:09:05 GMT
This isn't exactly "progressive" but I think it is quite clever when you can advertise two products at the same time. Burger King pulled out of France in 1997, but people have not forgotten it...
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Post by Deleted on Nov 21, 2010 11:58:59 GMT
Former football idol Eric Cantona plays the role of a real estate agent for the Fondation Abbé Pierre.
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Post by Deleted on Apr 26, 2011 11:07:59 GMT
Not really progressive but a joy to watch.
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Post by Deleted on Apr 26, 2011 21:26:58 GMT
I think the images of this commercial are exceptional, but it is a real shame that it is for a completely traditional bank. "Team spirit" my ass!
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Post by Deleted on May 12, 2011 19:48:46 GMT
This commercial is constantly shown on the "video bloopers" shows in France although of course it is not a blooper at all, just a commercial from the incredible Dutch.
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Post by Deleted on May 15, 2011 11:16:54 GMT
After a year or so of Nicole Kidman, Schweppes in France is now selling us their sodas with Uma Thurman.
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Post by Deleted on Oct 15, 2011 5:13:48 GMT
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Post by lola on Oct 16, 2011 2:21:51 GMT
Thank you for those, Kerouac. I was wondering: water? very shallow water? It's fine to see someone realize a vision like that, with a lot of help.
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Post by Deleted on Oct 16, 2011 5:16:17 GMT
Yes, I thought it was water, too, until I saw how it was filmed.
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Post by Deleted on Oct 16, 2011 8:39:14 GMT
Rather incredible LG ad on a building in Berlin
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Post by Deleted on Oct 19, 2011 17:33:08 GMT
For the last year or so, Opel has been doing its French commercials in German, to underline the wonderful quality of German products. It is actually a very good angle.
Here is one of many:
However, Renault has now riposted with its own commercial in "German"!
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Post by Deleted on Nov 1, 2011 19:41:11 GMT
This commercial is delightful.
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Post by Deleted on Jan 18, 2012 7:44:29 GMT
The Wimpy Braille burger in South Africa
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Post by tod2 on Jan 18, 2012 11:17:33 GMT
Delighful commercial! I wonder if they are putting on the sesame seeds at all their outlets... I'd like to go over and give their oven a clean  |
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Post by Deleted on Mar 11, 2012 16:50:37 GMT
Cartier clearly spared no expense for its new advertising film. This one is being shown in the cinemas at the moment.
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Post by Deleted on Sept 25, 2013 10:09:57 GMT
After Cartier, it is now Guerlain that has gone all out and made an almost six minute commercial that many people actually like to watch. Budget 4 million euros -- that's 11,560 euros per second.
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Post by Deleted on Sept 25, 2013 15:35:47 GMT
I love Shalimar and Guerlain but man, that has to be the stupidest, most culturally and historically obtuse perfume ad I've ever seen.  |
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Post by Deleted on Sept 25, 2013 16:41:54 GMT
The French press was snickering at the fact that the 'prince' is model Willy Cartier, who isn't exactly known for having great interest in the ladies, and the unlikely blonde 'princess' is Russian model Natalia Vodianova to hook in the new target market -- the BRICS countries.
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Post by bixaorellana on Sept 25, 2013 19:26:42 GMT
I like the way the camera lovingly lingers on the horse's butt.
Re your comment, Lizzy ~ ya think? ;D
This commercial was made for Piaget. I came across it after hearing a Melody Gardot song, then looking her up on youtube. (must go put her in New Favorites) It's another hokey story-telling ad. I guess the young guy getting roses must be conveying love-struck-by-Melanie, but it looks as though he's smitten with the rose seller.
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Post by Deleted on Sept 25, 2013 19:58:16 GMT
Oh, that Piaget ad is even stranger. I agree with your assessment of the lover and his object of affection. What is even stranger is the fact that she is wearing dark glasses and has a cane. Is she blind? If so, how does she manage to get those huge false eyelashes on straight? And there is some sort of murder/suicide à trois at the end? And how did they manage to make roses look so singularly unattractive?
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Post by Deleted on Sept 25, 2013 20:13:51 GMT
I just saw the most horrifyingly inappropriate commercial in the history of the world, so this is obviously not the correct place to post it, but I am not going to start a special thread for it. I can't believe that it was accepted to be shown on televison.
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Post by htmb on Sept 25, 2013 20:37:40 GMT
I agree. Totally inappropriate, and a lousy advertisement, as well.
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Post by Deleted on Sept 25, 2013 20:43:32 GMT
Well, people who bet on horses online are probably not in the highest percentile of refinement. Thinking more of that commercial, though, I wonder the age of the person who conceived it. Particularly in France compared to the U.S., I can't imagine that very many younger people could spontaneously understand the reference.
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Post by Deleted on Sept 25, 2013 21:06:00 GMT
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